About us

Novoprom. Accesorizing life


Our story

We believe a nice handbag can make your day. Small things in life are the ones that make every day special and unique. That is the reason why we are devoted to accessories, to help our clients add a graceful touch, an accent of originality, of fun, of color, a little something (sometimes a bag, sometimes a scarf…) to everyday, making it special and memorable.

NOVOPROM was born in 1992 to offer marketing services and premium accessories to the perfume and cosmetics industry. With over 25 years of experience it has become a leading fashion accessories specialist, providing a bespoke client-centered service that is responsive to the complex market environment. We pride ourselves on loving the product, and our ability to achieve the right balance of beautiful design, high quality and competitive prices.

Running through the core of our business psychology are sustainability and social compliance. We are committed with our world and we constantly work for a sustainable footprint. We follow internationally defined standards of socially responsible production and select our production partners according to ethical aspects.

Today, NOVOPROM has two divisions: fashion accessories and gift/premium items, can offer you a wide range of tailor-made products: handbags, briefcases, umbrellas, scarves, hats, belts, stationery items, home products, etc.

We are passionate about co-imagining with our clients and turning innovative ideas into reality. Our strength is our ability to understand our clients, to anticipate their needs, and to proactively present solutions that fit their brand and outlook. We work in a very selective way, styles selected in one country we don’t supply to others in the same market, the same we can guarantee for our factories.

Our collections are produced in China, India, Philippines, Indonesia, Morocco  and several countries in Europe. Our constant search for new ideas will take us to the major fashion cities as Tokyo, New York, London and Paris as also visiting the key fashion trade shows in Europe & Far East.



Fashion accesories and more

We help you turning ideas into the products you had in mind. Our experience over the years in bags, scarves, belts, hats or small leather goods has taught us to see things from a different perspective. We use the techniques we have learned in a creative way, from one field to another, thinking outside the box in order to achieve the best possible product.

We are always open to explore new ways of co-operation!

Its not only about Fashion, it’s about plenty more. We understand products and the needs of our clients and so we offer you design, product development, material sourcing and social and chemical compliance. Our experienced and dedicated team will help you develop and produce fashion accessories collections, helping you bring ideas into the products you always wished for. We want to be your partner from Product sourcing to QC and from Development to delivery.


Con Novoprom estás a un paso del regalo perfecto


Whether you are industry, retailer or brand, our team of creative experts is here to help you develop the best marketing solution for you, making sure that it matches your brand’s integrity.


Are you looking for customized promotional items or other branded products? Our experienced team will help you develop the marketing solution that best matches your brand.


Whether you are looking for a specific item or just browsing for ideas, we are your one stop source for that perfect item!


We believe in creativity and sustainability

It’s not only about offering the best quality, ultimate design and innovative materials. It is also about being aware of the ethics, traceability and sustainability of every single step of the production process.

The future of our planet and environment depends on a critical move towards a greener way of life, and for that we guarantee our materials and productive processes are respectful with the environment.

From a curated selection of raw materials such as organic cottons, water-based PUs,  plant fibers (hemp, bamboo, sisal, lyocell……) and recycled polyester textiles, to the constant search of suppliers who innovate and actively seek to make sustainable and environmentally friendly materials, our goal is to offer products made with love and respect for the planet and the people living in it.

It is not only our job. It is our responsibility.


It's always better together!

About Us

Fernando Martí


"No risk, no fun"

He was 50 years old when he took one of the bravest decisions of his life: quitting his job in a multinational company and embarking into a new venture, NOVOPROM. His daughters manage the company today with the same passion and dedication.

Silvia Martí


"The journey of a thousand miles starts with a single step" - Lao Tzu.

She is a passionate explorer of the world and is fascinated by its people. Same passion she puts in her work, making of every project an experience. Devoted to her family and friends, she will always think of those little details to make them feel special and unique.

Mónica Martí

Production department & Partner

"I daydream of being in Formentera"

Honest, dreamer and, persevering. That's what her horoscope, Aquarius, tells about her. Monica enjoys the little moments and pleasures of life with her family and friends. Getting lost in Formentera is her favorite daydream...

Ed Jennings

Sales & buying department

"You're never too old to party!"

Ed is pure energy. The word "routine" does not exist in his vocabulary. Days seem more fun when he is around!

Alex J.Aldana

Shipping department

There's a rumor about him being better than Michael Phelps at swimming... but we will never know for sure since a knee injury when playing football in Hyde Park made him step away from his olympic career.

Today he combines swimming lessons with his passion for travel: he is determined to visit every swimming pool in the world!

Roser Martínez

Production and quality department

"To appreciate simplicity in life's little things"

Witty and curious, her energy never stops! She loves riding her bicycle around the city and to enjoy every moment.
She also likes thinking out of the box and turning routine into a fun experience!

Claudia Fernández

Assitant - R&D department

"I try to make every day count, there is always something to be thankful for"

Optimistic, organized and "surfgirl". In her free time she cultivates her passion for developing new clothes for her wardrobe, but when the sun appears, she’s off to the beach to enjoy the sea and waves.

Alexandra Gavonel

Design & Sourcing department

Persevering, smiling and creative. Ale ,not Alex. She is a faithful lover of reading, a person who is constantly looking for new things to learn and new challenges to meet.

The phrase "I can and I will. I can and I did" is a powerful statement that reflects my personal determination, resilience, and the belief in my ability to achieve my goals.

Manel Martinez

Account department

"In order to get somewhere, you need to know first how to get there. "

His motto: there are always new goals awaiting for us. The sky is the limit!

María José Alvarez

Assistant account department

"I love people"

She is passionate about food, going to the mountains and meeting new people.

Amanda Zhan

China Head Office

"You can get anything with a smile"

Lively and cheerful, she always wears a smile on her face!

Summer Chen

Hangzhou Office

"Every cloud has a silver lining."

Optimistic and Positive.
There is light in her heart

Sia Seth

India office

"You can wake me up anytime for Panipuris"

She loves to travel and to enjoy the weekends with friends and family. And Panipuris, of course.


Let’s keep in touch